Event Marketing & Program Management
Project 1 — InstaProgress Marketing Marathon
Created and launched a six-session educational Instagram marketing marathon, bringing together industry experts, educational content and an engaged learning community.
Responsibilities
- Developed the educational concept and learning program
- Recruited and coordinated 5 industry experts
- Designed the session schedule and event structure
- Managed speaker communication and program delivery
- Promoted the marathon through social media
- Built and managed the participant community
Results
30+ participants
5 invited expert speakers
Personally delivered one educational session
6 live educational sessions
27,240 content views
410 post likes
27 comments
Positive participant testimonials
Speaker Recruitment & Coordination
Recruited, coordinated and managed five invited industry experts for a six-session educational program. Designed the speaker lineup, developed the session schedule, coordinated communication and personally delivered one of the core workshops on Personal Branding & Positioning.
Key Responsibilities
- Recruited and onboarded 5 industry experts
- Designed the educational program and speaker lineup
- Planned the session schedule and learning flow
- Defined workshop topics and sequence
- Coordinated speaker communication and logistics
- Managed participant communication throughout the program
- Ensured a consistent learning experience across all sessions
Program Highlights
5 Expert Speakers (including the program creator as a speaker)
6 Live Educational Sessions
30+ Participants
Interactive Community, Q&A & Networking
Practical Assignments & Expert Mentoring
Personal Branding, Instagram Growth & Marketing Strategies
Program Structure
Session 1
Personal Brand & Positioning
Positioning, unique value proposition, goal setting and expert positioning.
Session 2
Profile Packaging & Visual Identity
Avatar, highlights, feed design and first impressions.
Session 3
Stories & Audience Growth
Trust-building, engagement and audience warming.
Session 4
Content, Reels & AI
Reels strategy, content planning and AI-assisted content creation.
Session 5
Advertising, Sales & PR
Instagram sales, paid promotion, collaborations and PR.
Session 6
Mindset & Confidence
Overcoming visibility barriers and selling with confidence.
Live Sessions & Expert Line-up
June 10
Profile Packaging & Visual Identity
@vidyakina
June 13
Personal Brand & Unique Value Proposition
Dziana Veremeichyk (Program Creator & Speaker)
June 16
Stories & Audience Growth
@alinabalash_life
June 19
Reels & AI-Powered Content Creation
@viktorija_yurieva
June 23
Psychology of Personal Branding & Selling
@lesina_coach
June 24
Advertising, Sales & PR
@nastyavolchektyt
Live educational session on Reels and AI-assisted content creation.
Public Speaking & Workshops
Delivered a live educational workshop on Personal Brand Positioning & Unique Value Proposition (UVP) as part of the InstaProgress educational program.
The session focused on helping entrepreneurs and experts define their positioning, package their expertise and build a personal brand that attracts clients.
Workshop Topics
- Personal Brand Positioning
- Unique Value Proposition (UVP)
- Profile & Bio Optimization
- Goal Setting & Brand Planning
- Identifying Expert Strengths for Monetization
Community Building & Participant Engagement
Built and managed an engaged learning community that supported participants throughout the educational program. Encouraged collaboration, networking and knowledge sharing while maintaining engagement between live sessions.
Key Responsibilities
- Built and moderated the participant community
- Facilitated peer-to-peer discussions
- Encouraged accountability and collaboration
- Shared educational materials and session updates
- Maintained engagement between live sessions
- Fostered networking and participant interaction
Evidence
- Telegram community
- Pinned announcements and program updates
- Live session reminders
- Participant discussions and Q&A
- Giveaways and engagement activities
- Ongoing community communication
Rewarding participant engagement through community challenges and giveaway activities.
Results & Impact
Educational Product Launch
Successfully launched and managed a multi-speaker educational marketing program from concept to execution.
Key Achievements
27,240
campaign content views
410
post likes
27
participant comments
30+
active participants
5
invited industry experts
6
live educational workshops
Business Impact
- Built and managed an engaged educational community.
- Recruited and coordinated external marketing experts.
- Delivered live workshops, mentoring and practical assignments.
- Increased participant engagement through networking, challenges and giveaways.
- Received positive participant testimonials demonstrating improved confidence, content creation and personal brand development.
Participant Testimonials
Selected testimonials from participants highlighting improvements in personal branding, content strategy, confidence and social media activity after completing the program.
Participants reported increased motivation, clearer positioning and renewed activity after attending the program.
Mastermind Sessions
About the Project
Facilitated small-group mastermind sessions designed to help participants solve business and personal challenges through structured discussions, peer learning and expert guidance.
Responsibilities
- Recruited and coordinated an external business coach from Minsk, managing communication, logistics and program delivery.
- Identified and recruited an external business coach from Minsk.
- Negotiated collaboration and coordinated speaker participation.
- Managed speaker communication, logistics and event schedule.
- Organized the educational program together with invited experts.
Partnership & Sponsorship
Coordinated partnerships with local businesses and sponsors to provide gifts and added value for participants.
Event Photos
Community Session
Mastermind — Results & Impact
Key Achievements
30+ participants attended the mastermind
1 external business coach recruited from Minsk
6 educational sessions delivered across the program
Successfully organized an end-to-end educational event
Built an engaged participant community
Coordinated partnerships with local sponsors and businesses
Mastermind — Business Impact
- Generated strong community engagement before, during and after the event.
- Received high demand for additional mastermind sessions, leading to the planning of a follow-up event.
- Increased credibility of the program through collaboration with external experts and sponsors.
- Strengthened participant loyalty through networking, interactive activities and giveaways.
Mastermind — Participant Feedback
The mastermind received highly positive feedback from participants, who highlighted the practical value of the sessions, supportive community and actionable outcomes. Many participants shared that the event helped them gain clarity, confidence and concrete next steps for their personal and professional development.
Selected participant testimonials:
Overall Impact
- Launched and managed educational marketing projects from concept to execution.
- Built an engaged community around educational products.
- Coordinated external experts, speakers and partnerships.
- Increased audience engagement through workshops, challenges and networking.
- Delivered measurable participant outcomes supported by testimonials and client cases.
Client Success Stories
Beyond educational programs, I worked one-on-one with selected participants to improve their personal brands, profile positioning and content strategy. Each consultation was tailored to the client's goals, helping them strengthen their online presence, attract new audiences and communicate their expertise more effectively.
Selected client transformations from personal branding mentorship.
Client Story #1
Alexandra Kuleshova
Personal Brand Repositioning for UGC Creator
Challenge: The client wanted to transition into the UGC market, build a stronger personal brand and become attractive to brands for collaborations. Her existing profile did not clearly communicate her expertise or value.
My Role
- Defined personal brand positioning.
- Rebuilt profile structure and messaging.
- Refined Instagram bio and profile presentation.
- Developed a content strategy aligned with UGC and brand collaborations.
- Provided mentoring and practical recommendations.
Results
- Instagram audience grew from 1.8K to 11.1K followers.
- Clear positioning as a UGC creator.
- Stronger profile presentation for brand partnerships.
- Improved visibility and audience engagement.
Client Story #2
Polina — Beauty Expert
Instagram Positioning & Audience Growth · Beauty Polovina
Starting Point
- Only 3 regular clients
- No consistent bookings
- No marketing strategy
- No clear positioning
- Low confidence
- Income around $10–20/day
Strategy Session
Conducted a one-on-one strategic planning session to define business goals, identify growth opportunities, and create a step-by-step action plan. The client left with a clear roadmap for attracting customers, improving positioning, and increasing bookings.
Conducted a one-to-one strategy session covering:
- Business goals
- Positioning
- Customer journey
- Client acquisition
- Action plan
Results After Week 1
- +2 bookings per day
- +20% pricing
- Clear content strategy
- Stronger positioning
- Renewed portfolio
Point B
- Professionally positioned profile
- Clear value proposition (USP)
- Consistent visual identity
- Regular content strategy
- +350 new followers in 3 weeks
- Client bookings increased
- First educational product launched
- Higher service pricing and stronger personal brand
Results
- +350 new followers in 3 weeks
- Daily client bookings increased
- Service prices increased by 20%
- Defined positioning and Unique Value Proposition
- Built marketing strategy
- Started preparing educational product
- Significant growth in confidence
- Strong client testimonials
Content Strategy & Business Growth
Challenge: The client published content without a structured strategy.
Solution: Created a step-by-step content plan, clarified the value proposition and provided weekly mentoring.
Result:
- +110% account reach
- Better content consistency
- Increased confidence and clarity
Client Case #3
Katya Kradeckaya
Videographer & UGC Creator
Client Feedback
- Clearer service packages
- Stronger positioning
- Better understanding of personal brand
- Positive client feedback after the strategy session
Marketing principles are transferable across industries. My expertise focuses on positioning, brand strategy, customer acquisition and content systems rather than a specific niche.