My Role
- Educational Program Creator & Manager
- Community Builder
- Marketing Strategist
- Event Facilitator
What I Did
- Developed educational concepts and learning programs
- Recruited and coordinated industry experts
- Designed session schedules and event structures
- Managed speaker communication and program delivery
- Built and managed participant communities
- Facilitated mastermind sessions and networking events
- InstaProgress was launched to generate new client leads, strengthen my personal brand, grow an engaged audience, and leverage cross-promotion with other content creators to expand reach.
Challenge
Design, launch and manage educational marketing programs from concept to execution — coordinating external experts, participant communities and multi-session learning experiences.
The goal was to build engaged communities around educational products, maintain participation between live sessions, and turn programs into a consistent source of audience growth and new business opportunities.
Key Results
Launched and managed 5 educational marketing projects from concept to execution.
100+ participants across educational programs and events.
20+ invited industry experts, speakers and mentors.
Built engaged communities around educational products.
Coordinated partnerships, speakers and event logistics.
Increased audience engagement through workshops, challenges and networking.
Generated new consulting and marketing clients through educational programs and communities.
Grew Instagram from 900 to 11.8K followers in one year
Positive participant testimonials and repeat referrals.
Event Marketing & Program Management
Project 1 — InstaProgress Marketing Marathon
InstaProgress was launched to generate new client leads, strengthen my personal brand, grow an engaged audience, and leverage cross-promotion with other content creators to expand reach.
Created and launched a six-session educational Instagram marketing marathon, bringing together industry experts, educational content and an engaged learning community.
Responsibilities
- Developed the educational concept and learning program
- Recruited and coordinated 5 industry experts
- Designed the session schedule and event structure
- Managed speaker communication and program delivery
- Promoted the marathon through social media
- Built and managed the participant community
Results
30+ participants
5 invited expert speakers
Personally delivered one educational session
6 live educational sessions
27,240 content views
410 post likes
27 comments
Positive participant testimonials
Partnership & Sponsorship
Launch announcement for the 14-day educational program.
- Coordinated expert partnerships to provide sponsored prizes and bonuses for participants.
Speaker Recruitment & Coordination
Recruited, coordinated and managed five invited industry experts for a six-session educational program. Designed the speaker lineup, developed the session schedule, coordinated communication and personally delivered one of the core workshops on Personal Branding & Positioning.
Key Responsibilities
- Recruited and onboarded 5 industry experts
- Designed the educational program and speaker lineup
- Planned the session schedule and learning flow
- Defined workshop topics and sequence
- Coordinated speaker communication and logistics
- Managed participant communication throughout the program
- Ensured a consistent learning experience across all sessions
Program Structure
Session 1
Personal Brand & Positioning
Positioning, unique value proposition, goal setting and expert positioning.
Session 2
Profile Packaging & Visual Identity
Avatar, highlights, feed design and first impressions.
Session 3
Stories & Audience Growth
Trust-building, engagement and audience warming.
Session 4
Content, Reels & AI
Reels strategy, content planning and AI-assisted content creation.
Session 5
Advertising, Sales & PR
Instagram sales, paid promotion, collaborations and PR.
Session 6
Mindset & Confidence
Overcoming visibility barriers and selling with confidence.
Live Sessions & Expert Line-up
June 10
Profile Packaging & Visual Identity
@vidyakina
June 13
Personal Brand & Unique Value Proposition
Dziana Verameichyk (Program Creator & Speaker)
June 16
Stories & Audience Growth
@alinabalash_life
June 19
Reels & AI-Powered Content Creation
@viktorija_yurieva
June 23
Psychology of Personal Branding & Selling
@lesina_coach
June 24
Advertising, Sales & PR
@nastyavolchektyt
Live educational session on Reels and AI-assisted content creation.
Community Building & Participant Engagement
Built and managed an engaged learning community that supported participants throughout the educational program. Encouraged collaboration, networking and knowledge sharing while maintaining engagement between live sessions.
Key Responsibilities
- Built and moderated the participant community
- Facilitated peer-to-peer discussions
- Encouraged accountability and collaboration
- Shared educational materials and session updates
- Maintained engagement between live sessions
- Fostered networking and participant interaction
Evidence
- Telegram community
- Pinned announcements and program updates
- Live session reminders
- Participant discussions and Q&A
- Giveaways and engagement activities
- Ongoing community communication
Rewarding participant engagement through community challenges and giveaway activities.
Results & Impact
Educational Product Launch
Successfully launched and managed a multi-speaker educational marketing program from concept to execution.
InstaProgress was launched to generate new client leads, strengthen my personal brand, grow an engaged audience, and leverage cross-promotion with other content creators to expand reach.
Key Achievements
27,240
campaign content views
410
post likes
27
participant comments
30+
active participants
5
invited industry experts
6
live educational workshops
Business Impact
- Built and managed an engaged educational community.
- Recruited and coordinated external marketing experts.
- Delivered live workshops, mentoring and practical assignments.
- Increased participant engagement through networking, challenges and giveaways.
- Received positive participant testimonials demonstrating improved confidence, content creation and personal brand development.
Participant Testimonials
Selected testimonials from participants highlighting improvements in personal branding, content strategy, confidence and social media activity after completing the program.
Participants reported increased motivation, clearer positioning and renewed activity after attending the program.
Mastermind Sessions
About the Project
Facilitated small-group mastermind sessions designed to help participants solve business and personal challenges through structured discussions, peer learning and expert guidance.
Responsibilities
- Recruited and coordinated an external business coach from Minsk, managing communication, logistics and program delivery.
- Negotiated collaboration and coordinated speaker participation.
- Managed speaker communication, logistics and event schedule.
- Organized the educational program together with invited experts.
Partnership & Sponsorship
Coordinated partnerships with local businesses and sponsors to provide gifts and added value for participants.
Event Photos
Community Session
Mastermind — Results & Impact
Key Achievements
30+ participants attended the mastermind
1 external business coach recruited from Minsk
Generated $280 in revenue from a single mastermind cohort (8 participants × $35 each)
Successfully organized an end-to-end educational event
Built an engaged participant community
Coordinated partnerships with local sponsors and businesses
Mastermind — Business Impact
- Generated strong community engagement before, during and after the event.
- Received high demand for additional mastermind sessions, leading to the planning of a follow-up event.
- Increased credibility of the program through collaboration with external experts and sponsors.
- Strengthened participant loyalty through networking, interactive activities and giveaways.
Mastermind — Participant Feedback
The mastermind received highly positive feedback from participants, who highlighted the practical value of the sessions, supportive community and actionable outcomes. Many participants shared that the event helped them gain clarity, confidence and concrete next steps for their personal and professional development.
Selected participant testimonials:
Overall Impact
- Built educational communities around marketing and personal branding.
- Managed educational projects from strategy to execution.
- Coordinated experts, speakers and partnerships.
- Created engaging learning experiences that strengthened audience engagement and networking opportunities.
- Received positive participant feedback and repeat referrals.
- Educational projects became a consistent source of new clients, referrals and business opportunities.
- Generated $280 in revenue from a single mastermind cohort (8 participants × $35 each)
- InstaProgress was launched to generate new client leads, strengthen my personal brand, grow an engaged audience, and leverage cross-promotion with other content creators to expand reach.