Case #1
Founded and developed Beauty Bar from the ground up at the age of 22, transforming an empty space into a profitable beauty business. Led brand strategy, positioning, visual identity, customer acquisition, loyalty programs, social media marketing, partnerships, and team development. Built a team of 10 employees, grew the client base to 500+ loyal customers, achieved consistent monthly profitability, and successfully sold the business after 6 years of operation.
Case #2
Created and promoted educational projects focused on personal branding, content strategy and marketing. Organized workshops, mastermind sessions and expert collaborations that helped participants improve positioning, audience growth and client acquisition.
